Brands, trends & society

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Brands, trends & society

Empowering business and technological transformations

Understanding changes

Global changes have created new challenges for businesses and institutions The challenges present themselves in 4 different forms:

Technological: global digitalization, uberization, robotization, platformization.
Generational: new forms of work, of socialization, new values (co-creation, collaboration, agility).
Democratic: civic engagement, mistrust of government institutions, institutional logic, collective emotions.
International: economic interdependence, fractured identities, race for size, geopolitical shifts.

To help organizations enter this new world, BVA’s teams guide you on these different issues.

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Detecting the opportunities

behind the changes to your ecosystem

Building or reinforcing your identity

in the new world

Giving meaning

by providing a narrative and evidence internally and externally

Measuring, learning and correcting

consistently

Detecting the opportunities

behind the changes to your ecosystem

Your customers, partners and employees bring new challenges and require new commitments from you. To succeed in this turbulent environment, you need to know how to identify fundamental opportunities and future trends so you can innovate and not be left behind.

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Building or reinforcing your identity

in the new world

To enter this new world, a brand is still the best vehicle: it encapsulates meaning, uniqueness, and it capitalizes on your values, your know-how and your organization.

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Giving meaning

by providing a narrative and evidence internally and externally

In an environment where skepticism is expected, a brand must provide evidence that it deliver on its promises. Developing and implementing a brand strategy is key to a successful transformation.

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Measuring, learning and correcting

consistently

Agility means knowing how to react to circumstances, all the while remaining true to yourself. Market feedback is the key to successfully entering this new world, whether it has to do with compliance monitoring or continuous customer feedback.

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