BVA Group

CHALLENGES

Before, risk prevention was limited to assessing different kinds of risks. Now, organizations face many kinds of risks that are impossible to predict.

What’s more, the democratization of communication tools via social networks tends to accelerate and amplify crises.

Because risk prevention can no longer be based solely on types of risk, crises have to be anticipated by implementing a response system suited to any kind of crisis.

PROCESS

Intervening in the two parts of crisis management:

1. Anticipating crises, using a mechanism that addresses 3 issues:
   1. Analyzing the strengths and witnesses of your business.
   2. Defining a crisis management process: crisis booklet, crisis team, “on” and “offline” monitoring, begin circulating information about people who will participate in crisis management.
   3. Make people aware of crisis management by training teams who may find themselves in a crisis situation.
2. During a crisis, we’re by your side 24/7 to help you in:
   1. Defining a crisis strategy
   2. Defining a narrative
   3. Writing and language
   4. Training teams and spokespersons
   5. Coordinating your crisis team and experts sought out by BVA
   6. Implementing and managing a press and monitoring team
   7. Contacting or assistance contacting opinion leaders
   8. Internal communication

Real examples

• Numerous political and government crises managed with elected leaders (catastrophes, reputation crises)
• Anticipation and management processes implemented in multiple sectors (video games, pharmaceutical labs)
• Specialization in certain risks such as managing the investigative press (The story on ham by “Cash Investigation”)

ADVANTAGES

Crisis experts who are always following public opinion in France, the traces left behind on social networks analyzed by our data scientists and the trends that expose you to new risks.