Helping change the behavior of employees, customers, the public, etc. … is an extremely complex challenge. What triggers current behavior? How does the environment physically and socially influence it? How do you induce someone to adopt a desired behavior?
Because good information isn’t enough to encourage good behaviors, nudging offers part of the answer. Nudging? Just a little nudge to help people adopt a desired behavior, without forcing them.
Learn about the history of nudging in this video.