CHALLENGES

Helping change the behavior of employees, customers, the public, etc. … is an extremely complex challenge. What triggers current behavior? How does the environment physically and socially influence it? How do you induce someone to adopt a desired behavior?

Because good information isn’t enough to encourage good behaviors, nudging offers part of the answer. Nudging? Just a little nudge to help people adopt a desired behavior, without forcing them.

Learn about the history of nudging in this video.

APPROACH

A nudge pioneer in France and behavioral specialist, BVA accompanies you on your projects to help change behaviors. Our approach is based on a 4-step process:

Start with some observations on the ground to understand the micro-barriers and levers to adopting a behavior. Identify nudges, i.e. simple, effective little pushes that encourage a desired behavior. Prioritize which nudges to implement in collaboration with the teams involved. Test the nudges on the ground to implement the most effective ones on a large scale.

The BVA Nudge Unit guides you throughout the entire process and also offers to assist you with:

  • awareness conferences at internal seminars
  • trainings specifically designed for your teams
  • implementing nudges in all of your actions

Real examples

  • How to get French people to file their tax returns online? By presenting it as the default choice and a standard for 13.6 million French citizens. The result: the number of people who filed online increased by 1.1 million from 2013 to 2014.
  • How to improve the cleanliness of a public space?  By improving the visibility of the trash can, which was painted as a gentile monster waiting to be fed; by putting a target in the bottom of urinals so men will aim well! So many nudges that helped bring down public dissatisfaction from 14% to 0% during the summer of 2016.

ADVANTAGES

BVA is a nudge pioneer in France whose methods have received multiple industry awards.

Behind the method, the BVA Nudge Unit is composed of a team of specialists dedicated to changing behaviors. See our multiple publications on the subject:

                            

CONTACT

Etienne Bressoud