Nudges and behavior

What we do best

Nudges and behavior

Making it easy to adopt new habits

On the path to new behaviors

Accelerating how products and services are adopted and marketed, adopting virtuous behaviors (healthy eating, following a treatment, recycling waste, etc.), re-imagining the customer experience, changing prescriptions habits, transforming organizations… so many challenges businesses and institutions face every day.

An effective response requires three additional steps:

Identifying and understanding societal changes and trends (weak signs) and obtaining insights from them
Harnessing the knowledge, habits, obstacles and levers to change in order to reinforce the effectiveness of the information and sensitization
Using a “nudge” to bring about big changes in behavior according to the teachings of behavioral economics.

Our customized offers

Reinforcing persuasive

strategies

Accelerating changes to key

behaviors in a sector / organization

Improving the effectiveness

of public policies

Teaching your teams

the fundamentals of behavioral economics and nudging

Reinforcing persuasive

strategies

When marketing, advertising and sales tools need reinforcing, a nudge can act as an additional lever to the strategies already implemented.

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Accelerating changes to key

behaviors in a sector / organization

Changing behavior is big wager. But it doesn't half to be drastic. The steps to change guide the nudge by proposing the progressive use of different levers at each step.

See this offer

Improving the effectiveness

of public policies

As a pioneer of nudging in France, BVA has assisted the French government on several matters, particularly in regard to public policy. Thus, nudging places the public at the center of the government's concerns and actions.

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Teaching your teams

the fundamentals of behavioral economics

Because nudging is an real opportunity to help change behavior, we organize trainings to teach teams and show them the first keys of when and how to use it.

See this offer