Technological advances, including electronic, mobile and social commerce, bring about new behaviors (ROPO/ROBO) and create new needs (immediacy, effortlessness). New actors propose standards of service that accelerate the obsolescence of traditional models, and all interfaces, including vendors, must contribute to a smoother and friendlier purchasing experience, with all the challenges that come with mastering some many channels.
The offers and retail of tomorrow
Understanding the new behaviors
of shoppers and targeting future prospects