CUSTOMER EXPERIENCE SYSTEM
After the product era, then the marketing era, we have now fully entered the era of the Customer Experience...
In a context of tight competition, Shoppers research allows you to gain a total knowledge of the decision making process.
The chronic aspect of illnesses blurs the boundaries between good health and illness so well that it actually becomes the life experience.
FEED BACK MANAGEMENT
You can interview your clients in a timely manner, by either email or messaging, regarding their experience with your company, so that you can easily identify the factors...
A surveyor, especially trained in the mystery shopper method, plays the role of an average customer to test...
Quality Monitoring lets you evaluate the interactions with your customers and measure the quality of the service...
Nudge and Nudgelab Research
Keeping up with changes in the behavior of employees, customers and citizens is one of the most complicated challenges there is. What triggers current behavior? What influence does the physical or social environment have on it?
In a future world, where instability has become the rule, where the hyper-fragmentation of time and space changes our relationship to the world...
Citizens' Communities allow you to frequently follow and interact with a group of citizens, in a flexible and collaborative manner.
Opinion surveys allow you to identify, measure, understand and analyze what the French are thinking.
EVALUATION OF PUBLIC POLICIES
To measure, in an objective manner, the realities of the public policy currently in use.
Professional integration and the development of the employability of employees are at the heart of employment policies.
Traffic surveys are a useful decision making tool for the optimization and improvement of the quality of rail services.
Readership surveys let you confirm that the document under study fulfills the sought for criteria in terms of information, attribution, impact, usefulness and relevance.
In a world where the buzz is powerful (for instance, in the hotel industry, the talks is all about recommendations), satisfaction in this area is decisive because it...
SEGMENTATION AND TYPOLOGIES
A brand cannot consolidate its customer base as if it were a uniform mass that can be addressed in a monolithic way.
USAGE AND ATTITUDES
The promise of big data is to be able to observe behaviors much more easily.
THE SOCIAL ENVIRONMENT
Internal studies or the social environment encourage the nimbleness that organizations need.
At a time where social networks are exploding, where all information is available almost instantaneously...
THE MEASUREMENT OF FRAUD
The measurement of fraud as the first indicator in the protection of revenue...
Mobility is at the heart of public policy for country planning and the incentive for new practices.
In markets where competition is becoming increasingly tight, you have to understand how the consumer positions the various actors in the market.
Market guidance research
Knowledge and understanding of the market, as seen from consumer behaviors, is essential for guiding your company's activities.
BRAND NOTORIETY RESEARCH
Manage your action and communication strategy
BRAND NAME FUNDS
How does the image of my brand change in the context of contemporary change?
COMMUNICATION TEST POSTS AND ADVERTISING TRACKING
Evaluate the efficiency of your advertising campaigns within an environment of abundant information.
PRE TESTING OF QUALITATIVE COMMUNICATION
An advertising campaign for a brand is always a risk. It is an investment that must make a profit.
SITE TESTING AND DIGITAL INTERFACES
Test the efficiency of an internet site and digital tools and optimize the customer experience.
AUDIT AND SOLUTIONS
Quality data is a prerequisite if you want to be able to properly and consistently get the most from them in your information system. Integrating them, cleaning them, refining them, enriching them and regularly adjusting them must be one of the main daily preoccupations for optimizing your marketing and sales operation.
Understand your customers' level of desire for your new products, increase the return on your marketing campaigns for your prospects, reduce customer complaint rates and attrition.
Enhance your data base with third party sources (research, BtoB customer base, open data, other data bases, etc.) by extrapolating the results of analysis of the samples
Whatever your data needs, thanks to our ADN marketing research, we are able to identify for you the best qualified source(s) to enhance your data, whether, BtoB or BtoC.
Mixed test offer
In most markets, it is difficult to separate the offer from the customer experience.
Measure the performance level of your products/solutions and be sure that they are fully adapted to your consumers' expectations.
In the upstream phase, an expert shopper to start from a good basis. Screening tools for choosing the creative paths that are the most efficient.
Optimizing the offer
The success of an offer optimization study requires advance collaboration to evaluate the actual challenges of the system and its context to help choose the tradoff method or most appropriate track.
Your want to evaluate the attractiveness of new offers of products or services: screen the best ideas before prioritizing steps.
Sales volume forecasting
You want to evaluate a new product or service in order to be able to calculate the break even point of an investment, to build a business model or to validate the marketing mix before the GO launch.
In a future world where technical revolutions push known limits, organizations are forced to innovate if they want to grow.
Conceptualization and creativity
More than ever, the citizen-consumer looks for brands and companies that contribute to a renewed sense of Life, in a more participative manner.