- How has my brand image changed in the context of contemporary changes?
- What opportunities and what risks must be taken into account in managing brand strategy?
- What levers of an imaginary brand activate or develop in the global strategy of the brand?
- What levers activate my proposal and in my communication in particular?
- What sources of innovation make sense for my brand in the current context?
- How do we change the positioning of our brand on an international level?