WHAT FOR?
Improving your database with third party sources (studies, BtoB, BtoC customer bases, open data, other data bases) by extrapolating the results of an analysis on a sample of the entire database is an economical and very efficient way to add key data, which will allow you to target your marketing and customer relations activities more finely. A way to find new uses of your data: those stored in your CRM, those captured by your digital ecosystem and those collected by your distributors and partners.