THE BVA ANSWER
Predictive scores (propensity score, credit risk score, attrition score, Q score) are delivered either through a database of individual scores or in the form of an integrated API in your system, and maintained remotely. The modeling of data mining/machine learning (co-occurrence of a purchase, forecasts or calculations of customer value, spatial projection, etc.) helps you to improve your data and listening to what they have to say will improve your insights. The DmrP solution lets you give your data to us, no matter what the volume or type. The BVA Inside solution lets you act directly on our advanced models using SAS analysis applications.