EXPERT ADVICE
These methods must be used with Customer Centric, and the choice offered to the interviewees should be as close as possible to the actual choices that consumers would be confronted with in the real world. Opting for estimates that are broken down will allow you to take into account individual breakdowns, to gain precision and to better evaluate the phenomena of cannibalization. The price should be displayed, but not be a quality to emphasize: the price effect is always overestimated in a trade-off!