An publicity statement for a brand is always a risk. It is an investment that must generate revenue, they are measures of impact, awareness and appeal that must be achieved, they are marketing objectives that must be met.
In brief, it is a tactical and/or strategic action that must be reliable and be presented with smoothness and precision.
To test, validate or optimize a creative path, a position or a message and collect the first elements of potential image effects for the Brand and its proposal, the qualitative pre-test is a valuable support to use before the production of any media (films, posters, etc.) and their mass distribution.