WHAT FOR?
The study of readership lets us confirm that the document under study fulfills the sought for criteria in terms of information, presentation, impact, usefulness and relevance.
The study is based on an objective measure which is at once the audience and the support impact of communication, that is, the way in which the inhabitants of a municipality/the customers or prospects of a company/the partners/associates of an entity read the communication documents sent to them. Measuring the reading rate, studying the way in which the document is read (totally, partially), its perceived interest and its impact on making specific recommendations allow us to redesign or change the document to one that better corresponds to the expectations of the readers and the issuer.