WHAT FOR?
Test the effectiveness of an internet site or digital tools, and optimize the customer experience:
- Verify if, when being used, the digital interface keeps its promises, satisfies needs and meets expectations, – evaluate the navigation path and the customer interest in the content
- Confirm the ability of the tools to trigger the act of buying, – characterize the sociodemographic and behavioral profile of users of/visitors to the site
- Identify the expectations and the bases for improvement of the site (content, navigation) and test the creative paths for optimization