BVA Group

WHAT FOR?

Test the effectiveness of an internet site or digital tools, and optimize the customer experience:

• Verify if, when being used, the digital interface keeps its promises, satisfies needs and meets expectations, – evaluate the navigation path and the customer interest in the content
• Confirm the ability of the tools to trigger the act of buying, – characterize the sociodemographic and behavioral profile of users of/visitors to the site
• Identify the expectations and the bases for improvement of the site (content, navigation) and test the creative paths for optimization

TEH BVA ANSWER

• Expert site testing team and digital tools (site, applications, banners) disrupted by ergonomics
• Support for three objectives: editorial objective (perception of the content and the proposed service) ergonomic objective (how well the navigation works), behavioral objective (impact on gathering information or the act of buying)
• Methodologies adapted as appropriate the project stage and the objectives: “concept test”, “user tests”, qualitative, quantitative tests with visitors at entry to or exit from site, etc.
• Proposal for innovative research systems: nudge to improve the application design, navigation tracking (quantitative data and video), eyetracking.
• Tests on all devices (PC, tablet, smartphone), individually and by group, on release, local or distance. An approach that is geared towards User experience based on simulations to support operational responses

EXPERT ADVICE

• Any site test/digital interface must be User Experience tested: the interface tests must be performed in actual situations to capture the path and the expectations in real time.
• Combine qualitative, quantitative and innovative approaches to create a complete diagnosis of the site.
• Test on all devices to ensure a responsive design