THE BVA ANSWER
The major challenge of case studies is the compilation of a truly representative sample, especially when we are talking about the most discriminating customer behavior within the market studied. BVA’s knowledge and expertise optimizes its collection method, the selection of survey bases, the definition of the sampling plan and the modification rules so that the various biases of the survey will be reduced as much as possible.
TWe make sure that these measures are appropriate through a systematic monitoring of market share, using the market data of industry sources (retailer panels, professional organizations, etc.) and by macro structure algorithms. The analysis that results from this relies on a full understanding of market mechanisms, to be able to take full advantage of strategic movements and to prioritize action plans based on target customers.