THE SECTOR'S BIG CHALLENGES
Digital is no longer a problem or a topic, it has redefined business as a whole. The transformation is everywhere, and brands have no choice. They have to know their customers, interact with them and co-create with them. Society and the masses are forcing them to be more responsible, more authentic and more transparent about their purpose. This is where we await our partner agencies tomorrow: the challenge is to be ahead of the advertiser to better guide it and bring about needs that businesses don’t know how to identify.