THE BIG CHALLENGES OF THE SECTOR


The telecom and multimedia market is extremely competitive and is gradually becoming a cross border business. The logic behind takeovers will be increasingly important, and profitability and strong goodwill will be keys to surviving the wars to come. These considerations mean that actors will need to pursue extremely efficient loyalty and customer acquisition strategies by offering products that best address the market’s many complex segments. This also means they will need to offer a unique, exciting customer experience.

Yet in addition to this market-centric vision, it is important to understand that the telecom and multimedia sector is a major point of convergence for the telephone, the internet and media content and many other existing players and will undoubtedly grow stronger. In fact, the growth of digital data in the sales of many products, in the banking and insurance industry and the use of mobile as the payment of the future gives a special status to operators who must then have an innovative and forward thinking view on the markets of tomorrow. They must have a central place in the new economy.

THE BVA APPROACH


BVA supports you in all the traditional determinants of customer relations and the strategic analysis of the market: optimization of the product offer and reinvention of the customer experience using tools that improve the customer experience in real time (“hot” surveys, mystery shoppers, etc.) and to understand the impact of more structured and strategic KPIs (“cold” surveys, NPS, loyalty).

To go beyond this, you have to build bridges between the data studied and the internal data, or even the external data to refine your actions and target your customer base more precisely. But, more than anything, BVA is a partner that can help you bring clarity to your markets using a forward looking perspective that lets you build the world of tomorrow.

THEY PUT THEIR TRUST IN US


OUR SOLUTIONS FOR YOU


Our Research Solutions

See all of our research solutions dedicated to the telecom and multimedia sector.

Our Consulting Solutions

See all of our consulting solutions dedicated to the telecoms and multimedia sector.

INTERESTED IN THE EXPERTISE OF OUR TELECOM AND MULTIMEDIA TEAM?


Lydia Oumakhlouf