THE SECTOR'S BIG CHALLENGES


Tourism is the number one business sector in France and generates many jobs. Maintaining France’s appeal as a tourist destination is therefore a key challenge given the growing clout of other large competing destinations and an unstable geopolitical and business environment. To succeed, sector actors will have to overcome three major challenges:

  • Digitalization. In a digital world, tourists are adopting new habits and making faster and faster decisions
  • The sharing economy is generating new exchanges
  • And, finally, sustainable development is imposing new standards on actors in the tourism industry.

THE BVA APPROACH


As a partner in your conquest and loyalty strategy, BVA offers more than 20 years of experience in the tourism and recreation industry, including:

  • Our capacity to identify new trends and new types of tourism consumption
  • Our ability to enhance your internal data and find deeper meaning in them using geomarketing analysis
  • Our expertise in providing solutions adapted to geographical areas and seasonal practices, to help you collect information on your practices and network as a whole.
  • Agile methods and tools that capture the immediate and long-term impressions of your customers and visitors, and insights on operations and the local area.

THEY PUT THEIR TRUST IN US


OUR SOLUTIONS FOR YOU


Our Study Solutions

See all of our customized study solutions for the tourism and recreation sector.

Our Consulting Solutions

See all of our customized consulting solutions for the non-profit sector.

INTERESTED IN OUR EXPERT TOURISM AND RECREATION TEAM?


Marie-Laure SOUBILS